Cloetta Fazer is the leading Nordic confectionary manufacturer. They were introducing new smaller sized bags of some of the favorite candies, and wanted to do a press campaign about it.
With a less is more approach, this series of newspaper ads fill the pages with product in real-life size. How can you not think of candy and add it to the cart, when it's right under your nose? According to researched effectiveness rates, people couldn't.
Hasan & Partners
Campaign, Art Direction
Los Angeles Philharmonic
Design Exploration, Campaign, Illustration