Cloetta Fazer is the leading Nordic confectionary manufacturer. They were introducing new smaller sized bags of some of the favorite candies, and wanted to do a press campaign about it.

With a less is more approach, this series of newspaper ads fill the pages with product in real-life size. How can you not think of candy and add it to the cart, when it's right under your nose? According to researched effectiveness rates, people couldn't.

Client
Cloetta Fazer

Agency
Hasan & Partners

Services
Campaign, Art Direction

Client
Los Angeles Philharmonic

Services
Design Exploration, Campaign, Illustration

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