Fazer Bakeries is a leading Nordic bakery chain. They were developing a new line of products for young children, and wanted to include an illustrated character on the packaging.
The Vilpuri named character is the star of the brand. It tries to eat anything and everything wherever it goes: be it in press or TV advertising, in T-shirts or party hats, in online games or the website, in POP or delivery trucks – even in a song.
Hasan & Partners
creative director / Art Director / Graphic Designer / CopyWriter
Eka Ruola / Sanna Veijalainen / Tarja Sinkkonen / Mick Scheinin
Identity Design, Campaign
Los Angeles Philharmonic
Design Exploration, Campaign, Illustration