Fazer Bakeries is a leading Nordic bakery chain. They were developing a new line of products for young children, and wanted to include an illustrated character on the packaging.

The Vilpuri named character is the star of the brand. It tries to eat anything and everything wherever it goes: be it in press or TV advertising, in T-shirts or party hats, in online games or the website, in POP or delivery trucks – even in a song.

Client
Fazer Bakeries

Agency
Hasan & Partners

creative director / Art Director / Graphic Designer / CopyWriter
Eka Ruola / Sanna Veijalainen / Tarja Sinkkonen / Mick Scheinin

Services
Identity Design, Campaign

Client
Los Angeles Philharmonic

Services
Design Exploration, Campaign, Illustration

Vilpuri-packaging4
Vilpuri-devices-loading
Vilpuri-devices-home
Vilpuri-devices-product
Vilpuri-devices-game
Vilpuri-devices-sweepstakes
Vilpuri-devices-party
vilpuri-press-ad2
vilpuri-rekka3
vilpuri-gear
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