Lahti Poster Biennial is the second oldest international poster biennial in the world. Lahti Art Museum was looking for a fresh poster that works well outdoors to communicate about the exhibition.
The theme poster shouts about the work on display, and is hard to miss on the street. The poster was the center piece for all communication about the biennial, and the rest of the identity evolved around it.
The national outdoor campaign drew record crowds to the museum, increasing the number of visitors by 50% from the previous summer.
Lahti Art Museum
Poster Design, Print Design
Best Finnish Creative Design Gold Graphis Silver & Merit
Creativity International Awards Gold
Communication Arts Design Annual
HOW International Design Awards Outstanding Achievement
I.D. Annual Design Review
Best Outdoor Advertising
Client_ Lahti Art Museum
Services_ Poster Design, Print Design
Recognition_ Best Finnish Creative Design Gold, Graphis Silver & Merit, Creativity International Awards Gold, Communication Arts Design Annual, HOW International Design Awards Outstanding Achievement, I.D. Annual Design Review, Best Outdoor Advertising of the Month